Common mistakes of SEO contractors: Aleksandr Kalinin on how the wrong choice of strategy and lack of involvement ruin projects

The article presents an analysis of typical mistakes made by SEO contractors, which lead to stagnation and regression of Internet projects. The purpose of the study is to systematize and scientifically substantiate the impact of an incorrectly chosen strategy and low involvement of specialists on the final results of search engine promotion. The work considers specific examples of strategic and technical miscalculations, such as superficial development of the semantic core, ignoring the expansion of the site structure and a formal attitude to technical audit. The reasons for such errors are analyzed, including a lack of theoretical knowledge, practical experience and professional burnout of performers. The results of the study can be used by customers of SEO services to assess the competencies of contractors, as well as SEO specialists to identify and eliminate gaps in their own work, which will increase the overall efficiency of the industry.