1 University of Central Lancashire, Preston, UK.
2 Daffodil International University.
International Journal of Science and Research Archive, 2025, 15(03), 1657-1663
Article DOI: 10.30574/ijsra.2025.15.3.1936
Received on 25 May 2025; revised on 23 June 2025; accepted on 25 June 2025
This paper explores the transformative potential of Internet of Things (IoT) data in enabling real-time marketing by providing unprecedented opportunities for personalized, context-aware consumer engagement. It investigates the challenges posed by data privacy, security, and ethical considerations within this dynamic landscape, emphasizing the need for robust strategic frameworks. The study aims to offer valuable insights into leveraging IoT-driven data analytics to enhance marketing effectiveness while addressing inherent risks and operational complexities. Ultimately, this research highlights the critical role of IoT data in shaping the future of responsive and innovative marketing strategies.
Internet of Things; Real-Time Marketing; Data Privacy; Personalized Marketing; IoT Analytics; Marketing Strategy
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Raiyan Haider, Farhan Abrar Ibne Bari, Osru, Nishat Afia and Mohammad Abiduzzaman khan Mugdho. Leveraging internet of things data for real-time marketing: Opportunities, challenges, and strategic implications. International Journal of Science and Research Archive, 2025, 15(03), 1657-1663. Article DOI: https://doi.org/10.30574/ijsra.2025.15.3.1936.
Copyright © 2025 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0