1 Department of Psychology, Vikash Degree College, Bargarh, Odisha, India.
2 Department of Clinical Psychology, Mental Health Institute (C.O.E), S.C.B Medical College and Hospital, Cuttack, Odisha, India.
International Journal of Science and Research Archive, 2025, 14(02), 1767-1780
Article DOI: 10.30574/ijsra.2025.14.2.0551
Received on 18 January 2025; revised on 24 February 2025; accepted on 27 February 2025
Self-presentation plays a pivotal role in the digital world. Social media has allowed users to decide and control how they present themselves. It has allowed users to choose a particular self-image for themselves, which may be referred to as their Digital Persona. This study intends to examine the digital self presented by individuals on social media by employing a mixed-method approach to explore the digital personas of Instagram users, which is comprised of two complementary studies. In Study 1, the qualitative data were collected from the participants’ Instagram profiles and analyzed using the content analysis method. In Study 2, the correlation between participants’ Big Five personality traits and Instagram Metrics was made. Five categories of content emerged after analysis of qualitative data. No significant correlation was found between the personality traits and Instagram Metrics, thereby, we argue that there is no relationship between offline personality traits and online self-presentation.
Digital Persona; Instagram; Mixed Method Study; Content Analysis
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Sanskruti Hota, Maddi Bhawna and Guru Prasad Bag. The role of personality traits in shaping digital self: A mixed method approach to Instagram metrics. International Journal of Science and Research Archive, 2025, 14(02), 1767-1780. Article DOI: https://doi.org/10.30574/ijsra.2025.14.2.0551.
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