Sports tourism strategies in Cabanatuan city: A sustainable developmental framework

This study develops a sustainable sports tourism framework tailored for Cabanatuan City, positioning it as a prominent destination aligned with the National Tourism Development Plan (NTDP) 2023-2028. Focusing on sports facilities, community engagement, and sustainable practices, this research evaluates current tourism assets, identifies improvement areas, and proposes strategies to attract local and international visitors. Utilizing a descriptive quantitative approach, data were gathered from sports facility managers and sports enthusiasts through surveys and analyzed statistically. Findings reveal that sports tourism holds strong economic and social potential for Cabanatuan, with community-centered strategies and sustainability initiatives highly valued by stakeholders. However, environmental development needs further emphasis. The study's framework provides a strategic path for Cabanatuan to realize sustainable growth in sports tourism, with future work focused on refining environmental practices. This approach not only strengthens the local economy but also contributes to social and environmental well-being, aligning with key Sustainable Development Goals.